Tween Universal Vs. Childish Disney: Brilliant Strategy, Timid Execution
One Step Forward
Is this Persuasive?
Universal has a great idea. Why not have fun and exploit it?
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Alaska Airlines Scores
Two Steps Forward
Is this Persuasive?
Communicating a lot about Alaska Airlines without words.
Hotels.com Should Mutiny
Counterproductive
Is this Persuasive?
Sure "hotels" is in the name, but Captain Obvious is creepy.
Expedia Aims at the Wrong Problem
Wasted Opportunity
Is this Persuasive?
Real people aren't good at faking sincerity.
Getting There Is Murder But Arriving Is Fantastic
Two Steps Forward
Is this Persuasive?
This little drama “booking” works.
Sin and Sophistication for an Older Crowd
one-step-forward
Is this Persuasive?
Should get some senior hearts beating faster.