Puppy, Monkey, Baby: Kickstart’s Creepy Combination
Wasted Opportunity
Is this Persuasive?
Does Kickstart Solve One Problem by Creating Another?
Ad Rating Site
Archives
Gatorade sits in judgement on its customers
Digging a Hole
Is this Persuasive?
Gatorade: from aspirational to judgmental
What Makes for a Successful Celebrity Endorsement?
One Step Forward
Is this Persuasive?
Gatorade: Making Celebrity Endorsement Work
Have Something Interesting to Say
Wasted Opportunity
Is this Persuasive?
Aquafina: More of a Presentation than an Invitation
Gatorade Says, “Not All Sweat Is Created Equal.”
Two Steps Forward
Is this Persuasive?
It's what comes out when greatness goes in.
Transforming Electrical Impulses
Two Steps Forward
Is this Persuasive?
Coke avoids controversy. Tackles hate.
Diet Dew Is Different
Two Steps Forward
Is this Persuasive?
When you drink the beverage, you consume the image.
How Beautiful Is a Multilingual America?
Counter Productive
Is this Persuasive?
We are not likely to see this ad again soon.