Tween Universal Vs. Childish Disney: Brilliant Strategy, Timid Execution
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Is this Persuasive?
Universal has a great idea. Why not have fun and exploit it?
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ATT Lets You Enter Favorite Worlds with a Swipe
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Is this Persuasive?
ATT promises an immediate, emotional, and persuasive experience.
Fun to Work for Southwest Or Fun to Fly Southwest?
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Is this Persuasive?
Is Southwest aiming at job satisfaction or flying satisfaction?
Avoiding Embarrassment Vs. Feeling Pride: Lawn Doctor
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Simple, Inexpensive, and Persuasive Ads for Lawn Doctor
Airbnb Brings You The Jungle Book.
Wasted Opportunity
Is this Persuasive?
Does The Jungle Book Help Airbnb?
For BofA, One Reason Would Be Better Than Four
Counterproductive
Is this Persuasive?
Is this the level of talent BofA will put on my business?
Leg Guitar and Castrating Cancer
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Is this Persuasive?
Make cancer harmless?
How to put the sun god to work.
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Selling solar as self-interest
Is Tony Romo a better actor than Rob Lowe?
Wasted Opportunity
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Who watches Direct TV’s ad a second time?
What Does MTV See When Gazing at their Navel?
Wasted Opportunity
Is this Persuasive?
Viewers Want to Know How MTV Will Make Them Feel