To combat climate change, what’s more effective, collective guilt or personal guilt? Neither.
Wasted Opportunity
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How does forced essay writing help efforts to combat climate change?
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Professor shows a path to painless weight loss.
Two Steps Forward
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Can your kitchen counter make you fat?
Why Ask Why?
Counterproductive
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A direct Question Cannot Reveal "Why?"
The Futility of Relying on Information to Persuade
Two Steps Forward
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Factual information won’t change an opinion that isn’t based on facts.
The Impotence of Information
Two Steps Forward
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Would-be persuaders believe they will change people’s minds if they just provide them with the right evidence. They won’t.
Ideology’s Impact on Purchase
one-step-forward
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When it’s efficiency versus the environment, there’s no contest.
A Compass Pointing in the Wrong Direction
Digging a Hole
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This study asks people what qualities they look for in a presidential candidate.