Forget Saving the Earth. Talk Efficiency.
Wasted Opportunity
Is this Persuasive?
Cute But Not Persuasive
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California Shames Water Wasters
One Step Forward
Is this Persuasive?
EnergyUpgradeCA.org Gets Upstaged
This ad succeeds where others fail.
Two Steps Forward
Is this Persuasive?
First solve the puzzle. Then feel uncomfortable.
Obesity and Squandered Attention
Wasted Opportunity
Is this Persuasive?
Nobody wants obese kids. How about some help avoiding the problem?
Handgun Violence: Powerful Sculptures, Heart-breaking Stories
Two steps Forward
Is this Persuasive?
Handgun violence: what fires up the base might also motivate the opposition.
How To Avoid Raising a Bad Driver
Two Steps Forward
Is this Persuasive?
A simple, beautiful, and persuasive PSA
Elmo Wasted
Counterproductive
Is this Persuasive?
Its style and content make the ad a waste. Its tone makes it worse.
The Bodies Those Skeletons Inhabit
Two Steps Forward
Is this Persuasive?
Ad Council hits a home run for lovehasnolabels.com.
Ad Council shows parents how to get what they want.
Two Steps Forward
Is this Persuasive?
Ad Council shows parents how to feel they’re doing a good job.
Using Children as Gun Sights
Wasted Opportunity
Is this Persuasive?
Anti-gun forces talking to themselves.