Ideology’s Impact on Purchase
one-step-forward
Is this Persuasive?
When it’s efficiency versus the environment, there’s no contest.
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Bear Naked Granola Brings Us a Slip ‘n’ Slide to Nowhere
wasted-opportunity
Is this Persuasive?
Viewers won’t bother to figure out what it means.
Lives of Quiet Disappointment
Wasted Opportunity
Is this Persuasive?
LG Pretends to Understand Women
Twix Should Have Taken a Bigger Bite
Wasted Opportunity
Is this Persuasive?
Twix talks to itself rather than potential customers.
Temptations Persuades Using Cat Math
one-step-forward
Is this Persuasive?
Give readers a puzzle they can easily solve.
Colgate Total and the Perfect Mouth
two-steps-forward
Is this Persuasive?
Colgate successfully employs a Star Wars defense.