Anticipated Burst
one-step-forward
Is this Persuasive?
Sells an attribute when it could sell a reward.
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Sin and Sophistication for an Older Crowd
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Is this Persuasive?
Should get some senior hearts beating faster.
A Fragrance Formula That Works
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Is this Persuasive?
Calvin Klein uses the ad to create the fragrance.
Temptations Persuades Using Cat Math
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Is this Persuasive?
Give readers a puzzle they can easily solve.
Colgate Total and the Perfect Mouth
two-steps-forward
Is this Persuasive?
Colgate successfully employs a Star Wars defense.
Playtex Pacifies Difficult People
Two-Steps-Forward
Is this Persuasive?
The startling image appeals to parents.
Edy’s Outshine Goes Dim
Wasted Opportunity
Is this Persuasive?
Edy’s doesn't deliver on their promise to be interesting.