More Is Not Better
wasted-opportunity
Wasted Opportunity
Is this Persuasive?
Johnson & Johnson fills a page but not a need.
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How Depend Combines Underwareness with Attitude
Two Steps Forward
Is this Persuasive?
Depend shows readers how wearers feel.
Art of Chest Hair
Two Steps Forward
Is this Persuasive?
Art of Shaving sculpts a simple, arresting puzzle.
Should We Save Travel Companies or Elephants?
Wasted Opportunity
Is this Persuasive?
S.A.F.E. confuses those who are the elephants’ best hope.
Land Rover’s Exotic Fatalities
One Step Forward
Is this Persuasive?
Painting a person's picture by looking through their eyes.
Brawny Hangs Tough
Two Steps Forward
Is this Persuasive?
Brawny shows how cause marketing should be done.
On the Face of it, Gain Has a Problem
Wasted Opportunity
Is this Persuasive?
The characters are standing on the face of the person the young man would like to impress...
Huggies Peeks into the Minds of Toddlers
Two Steps Forward
Is this Persuasive?
No need for copy to spell out the message.
Milk’s Nutritious Leap
wasted-opportunity
Is this Persuasive?
Milk solves the wrong problem.
Irresistible Proposal
two-steps-forward
Is this Persuasive?
Vera Wang tells readers all they need to know without a word.