Honda HR-V: Just Right or Out of Balance
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Looking for the Elusive Sweet Spot
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Head Scratch Speaks Louder Than Words
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Head & Shoulders and the Head Scratch
Everyday, unsung, heroism
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Whirlpool should be more than honest and real.
Purple Pomegranate Protector
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POM Wonderful’s fierce but clumsy protector
Association is a simple but powerful tool in persuasion.
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Warm feelings paired with Wells Fargo = improved reputation.
Apple Watch: nerd badge or practical, productive, and cool?
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Selling Apple Watch is different from selling other Apple products.
An Unexpected Spokesperson For Hefty Ultimate Cups
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Does putting the words of a 20-year-old in a middle-aged mouth sell Hefty cups?
Twix Imagines Competition Between Halves
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Eating a Twix is somewhat enjoyable?
Impressive Three Musketeers’ Double Dutch
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Three Musketeers brings the brand name to life.
One Page Moving Forward. One Page in Reverse.
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Buick redefines blue hair.