Tween Universal Vs. Childish Disney: Brilliant Strategy, Timid Execution
One Step Forward
Is this Persuasive?
Universal has a great idea. Why not have fun and exploit it?
Universal has a great idea. Why not have fun and exploit it?
Is Southwest aiming at job satisfaction or flying satisfaction?
Why Not Have Fun with the Absurdity of Hidden Tax Returns?
The target of a negative political ad is its best copywriter
Could Mr. Clean make cleaning almost pleasant?
Audience for Anti-Trump Ad Goes from Participating with the Message to Patronized by the Message
Simple, Inexpensive, and Persuasive Ads for Lawn Doctor
Trump’s Silly Claims Work for Now.
Permission or endorsement?
Social pressure overwhelms common sense.