Tween Universal Vs. Childish Disney: Brilliant Strategy, Timid Execution
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Universal has a great idea. Why not have fun and exploit it?
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Fun to Work for Southwest Or Fun to Fly Southwest?
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Is Southwest aiming at job satisfaction or flying satisfaction?
Nearly Everyone Wants Trump to Release His Tax Returns
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Why Not Have Fun with the Absurdity of Hidden Tax Returns?
Trump writes Clinton’s negative ads
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The target of a negative political ad is its best copywriter
Iconic, buff, and bald character in a white outfit still sells
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Could Mr. Clean make cleaning almost pleasant?
Shocking but Flawed Anti-Trump Ad
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Audience for Anti-Trump Ad Goes from Participating with the Message to Patronized by the Message
Avoiding Embarrassment Vs. Feeling Pride: Lawn Doctor
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Simple, Inexpensive, and Persuasive Ads for Lawn Doctor
Trump Offers not Fact but Feeling.
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Trump’s Silly Claims Work for Now.
What does the link with Star Wars imply about HP?
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Permission or endorsement?
Why not raise the alarm?
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Social pressure overwhelms common sense.