What Pine Sol Says is Less Important Than How It Says It.
GAUGE WRITTEN OUT
Is this Persuasive?
Unconventional Ads Work Hard for Pine Sol
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Iconic, buff, and bald character in a white outfit still sells
One Step Forward
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Could Mr. Clean make cleaning almost pleasant?
Pampers and Making Life Better for Babies
Two Steps Forward
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Creativity and Emotion Harnessed to Build a Brand
Monkeys Reveal the Essence of Ikea
Two Steps Forward
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Unanticipated Style and Fun of Ikea in the Jungle
Head Scratch Speaks Louder Than Words
One Step Forward
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Head & Shoulders and the Head Scratch
PEDIGREE Thinks Big
Two Steps Forward
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Bringing out the best in dogs and the best in us.
Alert Man, Super Hero
Two Steps Forward
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Anyone can feel like a super hero.
Simple, Witty, and Effective
Two Steps Forward
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Crest and the power of a smile
Johnson Thinks Big for Babies
Two Steps Forward
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Irresistible inferences about trust
Unanticipated Consequences of a Sharpie
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Sharpie’s permanent marker can destroy an interview.