What does the connection with Eli and Odell say about Dunkin’ Donuts?
Wasted Opportunity
Is this Persuasive?
Dunkin' fumbles its celebrities
Ad Rating Site
Archives
KFC Has Fun with the Colonel
One Step Forward
Is this Persuasive?
The Colonel May Be More Fun, But KFC Hasn’t Changed
If it tasted like this photo looks, Big Mac would have never lasted 60 years.
Digging a Hole
Is this Persuasive?
No drips, no crumbs, no juices, completely unappetizing.
McDonald’s Transforms the Experience
Two Steps Forward
Is this Persuasive?
Everyday expressions of happiness and love from ordinary people.
“I’m Lovin’ It” Comes to Life
Two Steps Forward
Is this Persuasive?
Expectation improves the McDonald’s experience.
Makes Going to McDonald’s Feel Better
Two Steps Forward
Is this Persuasive?
Communicating far more than the literal content of the message.
Ronald McDonald Overwhelms Taco Bell
Digging a Hole
Is this Persuasive?
Taco Bell buries the big news.
Carl Jr. and Hardee’s Lay an Egg
Counterproductive
Is this Persuasive?
Bigger could have been better.
When the Ordinary Is Extraordinary
Two Steps Forward
Is this Persuasive?
Changing perceptions of McDonald’s without talking about McDonald’s.