Trump gives Clinton all the raw material she could want.
Why Not Have Fun with the Absurdity of Hidden Tax Returns?
May Find Fans But Won’t Make New Ones
Audience for Anti-Trump Ad Goes from Participating with the Message to Patronized by the Message
Sanders Gives Viewers an Experience Not an Education
If ads can communicate confidence for a deodorant, they can do it for Bush.
A familiar paring feels like fact.
What voters infer from Hillary’s ad.
Fiorina lets viewers participate and arrive at their own conclusions.