iPhone 7 Mixes Children and Adult Themes
Counter Productive
Is this Persuasive?
An Uncomfortable Association with the iPhone 7
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The ad gives Bush the chance to be the man he wants to be.
Counterproductive
Is this Persuasive?
If ads can communicate confidence for a deodorant, they can do it for Bush.
What does Cruz think of his audience?
Counterproductive
Is this Persuasive?
Cruz has no smiles for camera. Just fierce determination.
For BofA, One Reason Would Be Better Than Four
Counterproductive
Is this Persuasive?
Is this the level of talent BofA will put on my business?
Football may be “Family,” but should it be?
Counterproductive
Is this Persuasive?
How does it help the NFL to associate children with football?
Why Ask Why?
Counterproductive
Is this Persuasive?
A direct Question Cannot Reveal "Why?"
Audi Beats Viewers over the Head with its Metaphor
Counterproductive
Is this Persuasive?
Audi Doubts Viewers Will Understand
Elmo Wasted
Counterproductive
Is this Persuasive?
Its style and content make the ad a waste. Its tone makes it worse.
A Revealing Ad about Victoria’s Secret
Counterproductive
Is this Persuasive?
Why would Victoria's Secret insult the majority of its customers?
Dell shows people how to get what they don’t want.
Counterproductive
Is this Persuasive?
Dell exaggerates an unpleasant, frivolous side-effect of their tablet phone.