iPhone 7 Mixes Children and Adult Themes
Counter Productive
Is this Persuasive?
An Uncomfortable Association with the iPhone 7
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What does the link with Star Wars imply about HP?
One Step Forward
Is this Persuasive?
Permission or endorsement?
How to put the sun god to work.
Two Steps Forward
Is this Persuasive?
Selling solar as self-interest
Windows 10 and the Foot-In-The-Door
Two Steps Forward
Is this Persuasive?
Microsoft Aims at What People Do Not How People Feel
Cannon and the Perils of Not Printing
Two Steps forward
Is this Persuasive?
Cannon Warns Viewers Not to Rely on an Electronic Image
The Eloquence of What’s Unsaid
Two Steps Forward
Is this Persuasive?
Revealing the Soul of iPhone 6
Everyday, unsung, heroism
One Step Forward
Is this Persuasive?
Whirlpool should be more than honest and real.
Apple Watch: nerd badge or practical, productive, and cool?
One Step Forward
Is this Persuasive?
Selling Apple Watch is different from selling other Apple products.
Dell shows people how to get what they don’t want.
Counterproductive
Is this Persuasive?
Dell exaggerates an unpleasant, frivolous side-effect of their tablet phone.
Charming, Entertaining, and Worthy of Attention
Two Steps Forward
Is this Persuasive?
Android’s unlikely animal friends lead viewers to the message.