iPhone 7 Mixes Children and Adult Themes
Counter Productive
Is this Persuasive?
An Uncomfortable Association with the iPhone 7
An Uncomfortable Association with the iPhone 7
Permission or endorsement?
Selling solar as self-interest
Microsoft Aims at What People Do Not How People Feel
Cannon Warns Viewers Not to Rely on an Electronic Image
Revealing the Soul of iPhone 6
Whirlpool should be more than honest and real.
Selling Apple Watch is different from selling other Apple products.
Dell exaggerates an unpleasant, frivolous side-effect of their tablet phone.
Android’s unlikely animal friends lead viewers to the message.