How Would It Feel to Own a Buick?
Wasted Opportunity
Is this Persuasive?
Surely Buick can promise more than a feeling of practicality
Surely Buick can promise more than a feeling of practicality
Should a Performance Car Say "Kick-Ass" or "Earnest"?
How good would it feel to always know where your Hyundai is?
Love the Dog. What’s the Brand?
Audi Doubts Viewers Will Understand
The Feeling of Reliability Versus the Attribute of Reliability
Looking for the Elusive Sweet Spot
From rational to emotional
Don’t emphasize today’s poor expectations.