How Would It Feel to Own a Buick?
Wasted Opportunity
Is this Persuasive?
Surely Buick can promise more than a feeling of practicality
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Infinity’s Humor Fades, But Timid Image Remains
Wasted Opportunity
Is this Persuasive?
Should a Performance Car Say "Kick-Ass" or "Earnest"?
Hyundai Lets the Audience Convince Themselves
Two StepsForward
Is this Persuasive?
How good would it feel to always know where your Hyundai is?
Subaru: Heartwarming But Not Persuasive
Wasted Opportunity
Is this Persuasive?
Love the Dog. What’s the Brand?
Audi Beats Viewers over the Head with its Metaphor
Counterproductive
Is this Persuasive?
Audi Doubts Viewers Will Understand
Nissan Invites Viewers to a Junkyard Wake
One Step Forward
Is this Persuasive?
The Feeling of Reliability Versus the Attribute of Reliability
Honda HR-V: Just Right or Out of Balance
One Step Forward
Is this Persuasive?
Looking for the Elusive Sweet Spot
From Fact to Feeling with Forester
Two Steps Forward
Is this Persuasive?
From rational to emotional
Invisible in a Buick
counter-productive
Is this Persuasive?
Don’t emphasize today’s poor expectations.