When is it a good idea to punch out Santa?
Two Steps Forward
Is this Persuasive?
Bizarre behavior communicates intense desire.
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Under Armour and (Effort X 1000)
One Step Forward
Is this Persuasive?
Under Armour Multiplies the Beauty
Nike Finds User Image More Efficient Than Facts
Two Steps Forward
Is this Persuasive?
Perceptions of Nike and the women who wear it.
Ultra Sexy, Not Ultra Thin
Two Steps Forward
Is this Persuasive?
Lane Bryant changes the experience of plus-size lingerie.
A Revealing Ad about Victoria’s Secret
Counterproductive
Is this Persuasive?
Why would Victoria's Secret insult the majority of its customers?
Shoes Floating Through an Urban Landscape (UGG)
Counterproductive
Is this Persuasive?
UGG violates the first rule; have something interesting to say.
Young, Attractive, Active, and Adventurous
Two Steps Forward
Is this Persuasive?
Sperry tells us how it will feel to wear their shoe.
Reebok forgot to explain what the endorsement means.
One Step Forward
Is this Persuasive?
Adidas gives us not a puzzle but self-contradiction.
Reebok and Free Range Fitness
One Step Forward
Is this Persuasive?
Reebok’s liberated chicken won’t loosen Nike’s grip on the market.
A Step in the Right Direction
One Step Forward
Is this Persuasive?
Dick’s gives viewers the pressure and tension of sports without the elation.