Budweiser: Immigrant Tale without the Sale
Wasted Opportunity
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Budweiser: Beer Is the Reward Not the Struggle
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Michelob Ultra Builds its User Image with Grimaces
Two Steps Forward
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Michelob Ultra Knows People Can’t Distinguish Familiarity from Truth
El Jimador plays the endorsement game
Wasted Opportunity
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Missed shot by el Jimador
Decline and Fall of Limes But Rise of a Brand
Two Steps Forward
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Has Sauza 901 found the cure for “pucker face”?
What Is a Black Eagle’s Crew?
Wasted Opportunity
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Majestic bird lost in a confusing message.
Entry into the Best-Liked-Ad Contest
One Step Forward
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A gift from Budweiser.
For People Who Like to Drink Beer
Two Steps Forward
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Budweiser says “Let them sip their pumpkin, peach ale.”
Some Great Pleasures Have No Price
Two Steps Forward
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Johnny Walker Blue Label offers a sophisticated experience.
Good Comic, Weak Material
One Step Forward
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Heineken Light squanders Neal Patrick Harris.
Skyy Vodka—West of Expected but Short of Potential
One Step Forward
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Skyy Vodka's quirky spokesperson, appearing as an off-beat, somewhat cool academic, makes a TED-like, on-stage presentation…