Toyota’s truck is invisible and its ad is pointless.
Wasted Opportunity
Is this Persuasive?
Toyota’s creative device leaves viewers scratching their heads.
Ad Rating Site
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Tiffany & Co., a Store for Grandmothers
Digging A Hole
Is this Persuasive?
Unintentionally telling us who Tiffany’s is and what they think of their customers
Makes Going to McDonald’s Feel Better
Two Steps Forward
Is this Persuasive?
Communicating far more than the literal content of the message.
Alaska Airlines Scores
Two Steps Forward
Is this Persuasive?
Communicating a lot about Alaska Airlines without words.
Slick Rob Lowe Versus Awkward Rob Lowe
Wasted Opportunity
Is this Persuasive?
Direct TV offers a slick spokesperson and an uncomfortable experience.
Hyundai’s Unintended Insult
Counterproductive
Is this Persuasive?
It’s never a good idea to insult your audience.
Struck by a Rainbow
One Step Forward
Is this Persuasive?
Skittles gets wacky and maybe a little weird.
How to tame Little Beasts
One Step Forward
Is this Persuasive?
Ziploc enters the fray.
Some Great Pleasures Have No Price
Two Steps Forward
Is this Persuasive?
Johnny Walker Blue Label offers a sophisticated experience.