Top 10 Most Persuasive Ads of 2015
GAUGE WRITTEN OUT
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What does the link with Star Wars imply about HP?
One Step Forward
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Permission or endorsement?
Why not raise the alarm?
One Step Forward
Is this Persuasive?
Social pressure overwhelms common sense.
When is it a good idea to punch out Santa?
Two Steps Forward
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Bizarre behavior communicates intense desire.
Professor shows a path to painless weight loss.
Two Steps Forward
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Can your kitchen counter make you fat?
The ad gives Bush the chance to be the man he wants to be.
Counterproductive
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If ads can communicate confidence for a deodorant, they can do it for Bush.
Clinton makes the most of McCarthy’s misstep
One Step Forward
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A familiar paring feels like fact.
What would it feel like to vote for Hillary?
Wasted Opportunity
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What voters infer from Hillary’s ad.
Fiorina invites voters to “Look at this face.”
Two Steps Forward
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Fiorina lets viewers participate and arrive at their own conclusions.
What does Cruz think of his audience?
Counterproductive
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Cruz has no smiles for camera. Just fierce determination.