The proposition is simple.
- A contract is bad.
- Having no contract is good.
- Unlike the other phone companies, T-Mobile has no contract.
The message illustrates the advantage of no contract by showing us all the amazing things Tim Tebow could do with no football contract. Of course, for an ad played during a football game, Tim Tebow makes sense. But it probably would be simpler, more effective, and more generally useful to contrast the feelings of chained servitude because of a contract with the unchained freedom of no contract. Why not show viewers how they’ll feel without a cell phone contract rather than showing them how Tim Tebow feels without a football contract? Tim Tebow ties the message to football but it’s an unnecessary step.