RadioShack Admits They’re Stuck in a Time Warp
The ad is entertainingly done, but is based on a misunderstanding of the audience. The message assumes the audience will rationally interpret the information and draw a logical conclusion.
They were shooting for this message: “RadioShack knows it was out of date and is even willing to laugh at its old self, but RadioShack is now up with the times.”
Unfortunately, viewers don’t rationally analyze information when seeing advertisements; they simply experience them. And this experience makes RadioShack seem even more out of date.
Zach
Well put, what were they smoking? RadioShack will always be where my gramps buys his hearing aid batteries.