Playtex Pacifies Difficult People

Playtex Pacifies Difficult People

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Playtex featured imageThis delightful ad succeeds through artistry–in particular, the art of engagement.  People enjoy deciphering a clever arrangement of signs and this visual metaphor is clever, cute, and a pleasure to decipher.  Every parent of an infant is dealing with a difficult little person.  The image dramatizes the problem in an arresting and amusing way and associates the problem with a simple Binky pacifier solution.  It makes us smile to think of a crying infant as a miniature version of a classically difficult adult.

 

 

 

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