At the beginning of a Republican primary battle, Mitch McConnell enters the Conservative Political Action Committee holding a gun overhead in a much circulated photo. McConnell wanted to tell primary voters that he would vote their way. The rifle is a symbol, not just for gun rights, but for everything Republican primary voters find important. But the real message is more than McConnell intended. The real message is “I’ll vote your way but I’m not one of you.” The viewer gets the impression from the image that McConnell is self-conscious and a bit uncomfortable in the role. While the gesture of holding a gun overhead is a strong one, his lack of enthusiasm cancels out any lasting impression.