Huggies Peeks into the Minds of Toddlers

Huggies Peeks into the Minds of Toddlers

 

Huggies Wipes Mess Thought Bubbles

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The cleverness of the ad draws our attention, makes looking at the ad a pleasure, and makes Huggies Wipes come to mind when inevitable toddler messes occur.  That mental availability and association with toddler messes are money in the bank for Huggies.

No need for copy to spell out the message.  In fact, a verbal explanation would make the ad less effective.  Let the reader solve the puzzle and infer the message.

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