Ho hum. Print ads only work if the reader is interested in seeing the content or is captivated by the imagery. On both fronts, Edy’s falls short. The only thing the ad accomplishes is to remind the reader that the fruit bars are fruity and can be enjoyed by both kids and adults. There is nothing clever about this ad that can give the viewer some reading pleasure, nothing that will even momentarily draw their attention. The ad isn’t counterproductive, but it certainly doesn’t help build brand recognition or engage consumers.