Colgate Total and the Perfect Mouth

Colgate Total and the Perfect Mouth


Colgate Total post and featured imageWhat comes to mind when you see a package of Colgate Total? Colgate wants readers to think of a perfect mouth so they pair the package with a striking image of an enormous, disembodied, perfect mouth.

What’s the connection of Colgate Total with this mouth? After a moment or two, the reader notices the tiny, grayed-out Star Wars soldiers and vehicles defending the mouth.

The arresting image draws readers’ attention. Colgate Total defends a perfect mouth. The collection of signs is easily deciphered and conveys a strong message.





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