What Pine Sol Says is Less Important Than How It Says It.
GAUGE WRITTEN OUT
Is this Persuasive?
Unconventional Ads Work Hard for Pine Sol
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Archive For: Uncategorized
Introducing: 7 Secrets of Persuasion
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Do You Back the Toughest Dog?
Wasted Opportunity
Is this Persuasive?
May Find Fans But Won’t Make New Ones
Avoiding Embarrassment Vs. Feeling Pride: Lawn Doctor
One StepForward
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Simple, Inexpensive, and Persuasive Ads for Lawn Doctor
Subaru: Heartwarming But Not Persuasive
Wasted Opportunity
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Love the Dog. What’s the Brand?
Trump Offers not Fact but Feeling.
One Step Forward
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Trump’s Silly Claims Work for Now.
Leg Guitar and Castrating Cancer
Two Steps Forward
Is this Persuasive?
Make cancer harmless?
Gatorade sits in judgement on its customers
Digging a Hole
Is this Persuasive?
Gatorade: from aspirational to judgmental
Why Ask Why?
Counterproductive
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A direct Question Cannot Reveal "Why?"
Artful Exaggeration of the Problem, But What Was that Brand Name?
Wasted Opportunity
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Weak Brand Name Makes Advertising a Challenge