Professor shows a path to painless weight loss.
Two Steps Forward
Is this Persuasive?
Can your kitchen counter make you fat?
Can your kitchen counter make you fat?
Fiorina lets viewers participate and arrive at their own conclusions.
Make cancer harmless?
Selling solar as self-interest
Old Spice offers the “shark bite” of ads.
Dollar Shave Club’s Fun, Iconoclastic Solution to a Nasty, Expensive Problem
Microsoft Aims at What People Do Not How People Feel
Fantasy Locks On Target
Geico’s Jokes Compliment Its Prospects
NRG Wants a Reputation Based on its Plans Not its Present