A Step in the Right Direction
One Step Forward
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Dick’s gives viewers the pressure and tension of sports without the elation.
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Archive For: One Step Forward
Good Comic, Weak Material
One Step Forward
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Heineken Light squanders Neal Patrick Harris.
Land Rover’s Exotic Fatalities
One Step Forward
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Painting a person's picture by looking through their eyes.
Skyy Vodka—West of Expected but Short of Potential
One Step Forward
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Skyy Vodka's quirky spokesperson, appearing as an off-beat, somewhat cool academic, makes a TED-like, on-stage presentation…
Appealing to the Heart Doesn’t Require Oat Bran
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Open-Minded Warmth
Gunfighter Skill in a Bartender
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Why feature a quirky bartender with gunfighter-like, beverage dispenser skill...
A1 Plays the Field
One Step Forward
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Cuteness falls short when customers want exciting.
Anticipated Burst
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Sells an attribute when it could sell a reward.
Sin and Sophistication for an Older Crowd
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Should get some senior hearts beating faster.
A Fragrance Formula That Works
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Calvin Klein uses the ad to create the fragrance.