How Rubio acts is more important than anything he says.
One Step Forward
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Rubio making a good first impression
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Archive For: One Step Forward
Scion goes for lovably weird, fun, and cool
Two Steps Forward
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James Franco versus Tube Man, Who Does the Most for Scion?
What Do a Serene Dog and an Uptight Scientist Communicate?
One Step Forward
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What a Patient and Puzzled Dog Says about Organix
What Makes for a Successful Celebrity Endorsement?
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Gatorade: Making Celebrity Endorsement Work
KFC Has Fun with the Colonel
One Step Forward
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The Colonel May Be More Fun, But KFC Hasn’t Changed
Under Armour and (Effort X 1000)
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Under Armour Multiplies the Beauty
California Shames Water Wasters
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EnergyUpgradeCA.org Gets Upstaged
Nissan Invites Viewers to a Junkyard Wake
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The Feeling of Reliability Versus the Attribute of Reliability
Yoplait: Fun, French, Feminine, and Quirky
One Step Forward
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Yoplait Revisits Its French Origin
Honda HR-V: Just Right or Out of Balance
One Step Forward
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Looking for the Elusive Sweet Spot