Gatorade sits in judgement on its customers
Digging a Hole
Is this Persuasive?
Gatorade: from aspirational to judgmental
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If it tasted like this photo looks, Big Mac would have never lasted 60 years.
Digging a Hole
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No drips, no crumbs, no juices, completely unappetizing.
Nationwide’s Massive Miscalculation
Digging a Hole
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Making the ad was the first mistake. Airing it on the Super Bowl was the second.
Tiffany & Co., a Store for Grandmothers
Digging A Hole
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Unintentionally telling us who Tiffany’s is and what they think of their customers
Nagging Is Not Persuasive
Digging a Hole
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Why apologize for sexual assault when you could help stop it?
Ronald McDonald Overwhelms Taco Bell
Digging a Hole
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Taco Bell buries the big news.
A Compass Pointing in the Wrong Direction
Digging a Hole
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This study asks people what qualities they look for in a presidential candidate.
RadioShack Admits They’re Stuck in a Time Warp
Digging a Hole
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I see you, Mary Lou Retton. And guy from Twisted Sister.