Trump Offers not Fact but Feeling.
One Step Forward
Is this Persuasive?
Trump’s Silly Claims Work for Now.
Ad Rating Site
Archive For: Broadcast
What does the link with Star Wars imply about HP?
One Step Forward
Is this Persuasive?
Permission or endorsement?
When is it a good idea to punch out Santa?
Two Steps Forward
Is this Persuasive?
Bizarre behavior communicates intense desire.
The ad gives Bush the chance to be the man he wants to be.
Counterproductive
Is this Persuasive?
If ads can communicate confidence for a deodorant, they can do it for Bush.
Clinton makes the most of McCarthy’s misstep
One Step Forward
Is this Persuasive?
A familiar paring feels like fact.
What would it feel like to vote for Hillary?
Wasted Opportunity
Is this Persuasive?
What voters infer from Hillary’s ad.
Fiorina invites voters to “Look at this face.”
Two Steps Forward
Is this Persuasive?
Fiorina lets viewers participate and arrive at their own conclusions.
For BofA, One Reason Would Be Better Than Four
Counterproductive
Is this Persuasive?
Is this the level of talent BofA will put on my business?
Gatorade sits in judgement on its customers
Digging a Hole
Is this Persuasive?
Gatorade: from aspirational to judgmental
Scion goes for lovably weird, fun, and cool
Two Steps Forward
Is this Persuasive?
James Franco versus Tube Man, Who Does the Most for Scion?