Trump Offers not Fact but Feeling.
One Step Forward
Is this Persuasive?
Trump’s Silly Claims Work for Now.
Trump’s Silly Claims Work for Now.
Permission or endorsement?
Bizarre behavior communicates intense desire.
If ads can communicate confidence for a deodorant, they can do it for Bush.
A familiar paring feels like fact.
What voters infer from Hillary’s ad.
Fiorina lets viewers participate and arrive at their own conclusions.
Is this the level of talent BofA will put on my business?
Gatorade: from aspirational to judgmental
James Franco versus Tube Man, Who Does the Most for Scion?