Budweiser: Immigrant Tale without the Sale
Wasted Opportunity
Is this Persuasive?
Budweiser: Beer Is the Reward Not the Struggle
Ad Rating Site
Archive For: Broadcast
Tween Universal Vs. Childish Disney: Brilliant Strategy, Timid Execution
One Step Forward
Is this Persuasive?
Universal has a great idea. Why not have fun and exploit it?
How Would It Feel to Own a Buick?
Wasted Opportunity
Is this Persuasive?
Surely Buick can promise more than a feeling of practicality
ATT Lets You Enter Favorite Worlds with a Swipe
Two Steps Forward
Is this Persuasive?
ATT promises an immediate, emotional, and persuasive experience.
iPhone 7 Mixes Children and Adult Themes
Counter Productive
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An Uncomfortable Association with the iPhone 7
What a Waste
Wasted Opportunity
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Two-Minute Lecture
What Pine Sol Says is Less Important Than How It Says It.
GAUGE WRITTEN OUT
Is this Persuasive?
Unconventional Ads Work Hard for Pine Sol
Trump and a Queasy Feeling
Two Steps Forward
Is this Persuasive?
Trump gives Clinton all the raw material she could want.
Michelob Ultra Builds its User Image with Grimaces
Two Steps Forward
Is this Persuasive?
Michelob Ultra Knows People Can’t Distinguish Familiarity from Truth
Trump writes Clinton’s negative ads
One Step Forward
Is this Persuasive?
The target of a negative political ad is its best copywriter