Clinton makes the most of McCarthy’s misstep
One Step Forward
Is this Persuasive?
A familiar paring feels like fact.
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Archive For: Political
What would it feel like to vote for Hillary?
Wasted Opportunity
Is this Persuasive?
What voters infer from Hillary’s ad.
Fiorina invites voters to “Look at this face.”
Two Steps Forward
Is this Persuasive?
Fiorina lets viewers participate and arrive at their own conclusions.
What does Cruz think of his audience?
Counterproductive
Is this Persuasive?
Cruz has no smiles for camera. Just fierce determination.
How Rubio acts is more important than anything he says.
One Step Forward
Is this Persuasive?
Rubio making a good first impression
Million Dollar Insult
Two Steps Forward
Is this Persuasive?
The conclusion is more convincing when viewers reach it themselves.
Castrating the Government
two steps forward
Is this Persuasive?
Republican Party primary voters had to be squealing with delight.
McConnell’s Wife Is Disappointed in Lundergan Grimes
one-step-forward
Is this Persuasive?
Political contests are not won with facts but with impressions like these./p>
A Boring Ad Must Come from a Boring Source
wasted-opportunity
Is this Persuasive?
Lundergan Grimes gives up her biggest advantage.
Light on Facts but Heavy on Impressions
one-step-forward
Is this Persuasive?
Walker attempts to make Burke scary.