Trump gives Clinton all the raw material she could want.
Why Not Have Fun with the Absurdity of Hidden Tax Returns?
May Find Fans But Won’t Make New Ones
The target of a negative political ad is its best copywriter
Audience for Anti-Trump Ad Goes from Participating with the Message to Patronized by the Message
Sanders Gives Viewers an Experience Not an Education
Trump’s Silly Claims Work for Now.
Social pressure overwhelms common sense.
If ads can communicate confidence for a deodorant, they can do it for Bush.