Carl Jr. and Hardee’s Lay an Egg

Carl Jr. and Hardee’s Lay an Egg



Carl’s Jr. and Hardee’s want viewers to know that they have a chicken breast sandwich with the biggest chicken breast in fast food.

But the ad does not suggest to viewers the pleasure of having a sandwich with a larger chicken breast.  Instead, the ad is a weak joke about thousands of roosters flocking to the restaurant because they are excited about a big chicken breast.  The joke may be mildly amusing but it certainly isn’t appetizing.

It would be easy to do a funny ad telling viewers that “sometimes bigger is better” leading to the anticipation of a great sandwich at Carl’s Jr. and Hardee’s.

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