Appealing to the Heart Doesn’t Require Oat Bran
The ad associates the brand with warm, contemporary family life. Shows us how to feel the way we would like to feel. The little girl’s negotiation for a puppy works even though it skirts the edge of children behaving badly. The message leaves off the usual Cheerios oat bran, heart healthy message but makes a simple, emotional association. It works unless you are hung up by the interracial couple.
