Advertising As Sampling Program

Advertising As Sampling Program

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With AT&T U-Verse, riding the train will never be the same.

Rather than talking about the pleasure of watching a movie downloaded onto your smartphone, this ad gives viewers a sample of the experience.  The ad drops viewers into the climax of a movie.  After enough time to get viewers interested in the outcome, the rug is pulled.  One of the characters steps out of the scene.  Viewers learn that the character in the movie has actually been watching the movie on his smartphone while riding a commuter train.

Anyone who enjoys movies wants the experience of being transported into another, more exciting existence.  AT&T shows viewers how they can get what they already want by following the path AT&T suggests and signing up for U-VERSE.

A nice and effective example of advertising as sampling program.

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