Introducing: 7 Secrets of Persuasion

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Barnes & Noble
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What a Waste

Wasted Opportunity

Is this Persuasive?

Two-Minute Lecture

-7
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iPhone 7 Mixes Children and Adult Themes

Counter Productive

Is this Persuasive?

An Uncomfortable Association with the iPhone 7

0
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How Would It Feel to Own a Buick?

Wasted Opportunity

Is this Persuasive?

Surely Buick can promise more than a feeling of practicality

0
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ATT Lets You Enter Favorite Worlds with a Swipe

Two Steps Forward

Is this Persuasive?

ATT promises an immediate, emotional, and persuasive experience.

0
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Tween Universal Vs. Childish Disney: Brilliant Strategy, Timid Execution

One Step Forward

Is this Persuasive?

Universal has a great idea. Why not have fun and exploit it?

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Budweiser: Immigrant Tale without the Sale

Wasted Opportunity

Is this Persuasive?

Budweiser: Beer Is the Reward Not the Struggle

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